By: Jim Pettinger
The modern era of “crowdfunding” started with the JOBS act, signed into law by President Obama in 2012. Since that date, multiple websites have been launched to support funding drives, and billions of dollars have been raised by entrepreneurs, generally preselling their products. (For a great recent example, see Alinker on Indiegogo.) Now (as of March 2016), the concept has been extended to allow those earning less than $100,000 a year or people with a net worth lower than that the opportunity to invest in small businesses and startups. Naturally, there will be much discussion regarding options and strategies, but it may well extend the opportunity of venture investing and venture fundraising to smaller investors and smaller ventures. For a good initial series of articles, see the Entrepreneur magazine website.
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