Recognized as the world’s largest economy, the United States of America offers Canadian business owners and entrepreneurs the perfect springboard from which to launch their international business further abroad.
Given the similarities between the Canadian and American cultures and their geographical proximity, selling to the U.S. first simply makes sense, says Jim Pettinger, President of UCanTrade, Inc. As well, he adds, quick-to-buy Americans perceive Canadian products to be ‘a cut above the rest’ and as such are willing to pay more. Combine that with favorable exchange rates and U.S. sales become more profitable than domestic Canadian sales. (Related article: “Selling to Americans”)
In a recent interview with Export Development Canada (EDC), Halifax’s LED Roadway Lighting CEO, Peter Conlon said, “to be a legitimate exporter you have to have business in the U.S.” “If you’re not in the world’s leading market”, adds Conlon, “you’re not really a contender.”
After establishing their U.S. presence, the EDC reported that ‘opportunities came up’ for LED Roadway Lighting in places ‘seeking out clean energy’ listing countries in Europe, the UK, India, Latin America, the Caribbean, Australia, New Zealand and the Middle East.
TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.
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