Export By Way of the U.S.A.

Recognized as the world’s largest economy, the United States of America offers Canadian business owners and entrepreneurs the perfect springboard from which to launch their international business further abroad.

Given the similarities between the Canadian and American cultures and their geographical proximity, selling to the U.S. first simply makes sense, says Jim Pettinger, President of UCanTrade, Inc.  As well, he adds, quick-to-buy Americans perceive Canadian products to be ‘a cut above the rest’ and as such are willing to pay more.  Combine that with favorable exchange rates and U.S. sales become more profitable than domestic Canadian sales. (Related article: “Selling to Americans”)

In a recent interview with Export Development Canada (EDC), Halifax’s LED Roadway Lighting CEO, Peter Conlon said, “to be a legitimate exporter you have to have business in the U.S.” “If you’re not in the world’s leading market”, adds Conlon, “you’re not really a contender.”

After establishing their U.S. presence, the EDC reported that ‘opportunities came up’ for LED Roadway Lighting in places ‘seeking out clean energy’ listing countries in Europe, the UK, India, Latin America, the Caribbean, Australia, New Zealand and the Middle East.

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

Subscribe to our TradeTips Newsletter for the latest import/export events and trade news, and/or call us at (360) 380-6900.

UCanTrade

Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade

Don’t Miss Out – Q4 US Federal Contract Spend (7/14 Webinar)

Hosted by Judy Bradt, CEO of Summit Insight, with special guest Bill Jaffe, SVP TAPE, this 7/14/16 webinar, ‘Next 5 Tactics for Federal Q4’, shares successful methods (Canadian) businesses can use to secure US federal contracts.

According to Bradt, “over 25% of federal contract spend happens between mid-August and September 30th.” Earn more on your US sales by learning the strategies now to sell your goods and services to the US government.  Registration information HERE. (Note: all registrants get the recordings.)

(Related Article: Use It or Lose It – How Fiscal Year End Buying Could Change Your Business)

FREE USA Market Research Info (Published by: Jim Pettinger, President UCanTrade, Inc.)

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.
UCanTrade
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade

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Selling to big retailers? Beware of charge-backs.

By: Jim Pettinger, President and CEO of UCanTrade, Inc.

In recent years, most “big box” retailers have followed Walmart’s lead by introducing “Vendor Compliance” programs. While understandable due to the huge volume of goods being received, the practice has also come under criticism for becoming a “revenue stream” rather than a reasonable business practice. Typical reasons for “fines” of $250 or more can include: early/late delivery, ASN/EDI violations, improper labels, purchase order violations, pricing errors, overages/shortages, broken pallets and damaged cartons.

Our advice to Canadians entering the US market has always been, “build your distribution channel from the bottom up”. There are thousands of local and regional retailers with whom you can build a “win-win” personal relationship while learning the ropes. And when you do venture into deeper water, make sure you negotiate profitable pricing and work with a third-party logistics company that can help you minimize delivery issues.

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

Subscribe to our TradeTips Newsletter for the latest import/export events and trade news, and/or call us at (360) 380-6900.

UCanTrade
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade

Selling to Americans

The number one obstacle preventing Canadian businesses and entrepreneurs from making successful U.S. sales ‘is not the border’, says Jim Pettinger, President and CEO at UCanTrade, Inc., but rather marketing challenges – target marketing to be specific (Related: “Focus, Focus, Focus”).

Economic and consumer diversity found within each state presents exporters with immense marketing challenges almost as immense as America itself. The BDC (Business Development Bank of Canada) recommends using professional surveys and/or informal questionnaires about your products or services to develop an effective marketing plan. Informed by your surveys, the marketing plan is tailored to attract the customers most interested or in need of your products or services – your target market.

US Sales Boost Canadian Economy

A committed and consistent online marketing campaign can also be effective, says BDC. They also suggest asking your current ‘top ten’ customers what you’re already doing right – then keep it up! Use all at your disposal to spread your brand (Car wraps, sidewalks, billboards etc.), but BDC cautions, “your images and messages should focus on what you’re selling, not your company’s name.”

Related: “Five Strategies for Expanding Your Business to the USA

(Source: 7 low-cost marketing strategies to implement now)

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

Subscribe to our TradeTips Newsletter for the latest import/export events and trade news, and/or call us at (360) 380-6900.

UCanTrade
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade

Focus, Focus, Focus

During the recent Doing Business in the USA seminar held in Langley, B.C. June 9, 2016, cross-border veteran, Jim Pettinger detailed practical, affordable marketing strategies for small business owners and entrepreneurs interested in expanding their business into the USA.

Pettinger, president and C.E.O. of UCanTrade, Inc., provides Canadian
businesses, particularly those in British Columbia, with USA business
and logistics services from his Ferndale, WA warehouse, located just
south of the Peace Arch border crossing.

UCanTrade.com

He advised the group of attendees, made up of SMEs, small business owners, and entrepreneurs, to ‘think domestically’ when selling goods and services to the U.S.A., adding the “number one obstacle is not the border, it’s dialing in on a target market.”  (Related Article: Five Strategies for Expanding Your Business to the USA)

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

Subscribe to our TradeTips Newsletter for the latest import/export events and trade news, and/or call us at (360) 380-6900.

UCanTrade
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade

Crowdfunding takes another step forward

By: Jim Pettinger

The modern era of “crowdfunding” started with the JOBS act, signed into law by President Obama in 2012. Since that date, multiple websites have been launched to support funding drives, and billions of dollars have been raised by entrepreneurs, generally preselling their products. (For a great recent example, see Alinker on Indiegogo.) Now (as of March 2016), the concept has been extended to allow those earning less than $100,000 a year or people with a net worth lower than that the opportunity to invest in small businesses and startups. Naturally, there will be much discussion regarding options and strategies, but it may well extend the opportunity of venture investing and venture fundraising to smaller investors and smaller ventures. For a good initial series of articles, see the Entrepreneur magazine website.

Subscribe to our TradeTips Newsletter for the latest import/export events and trade news and/or follow us on Twitter @UCanTrade.

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

UCanTrade
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade

“How Exporters do Better”

Research presented by Export Development Canada (EDC) suggests small to medium sized businesses, regardless of their success domestically, will ‘do even better’ if they export.  Among the potential benefits that their research showed were fast growth and a high rate of return on both revenue and investment.  Click this link to read their complete article, “How Exporters do Better.”

(Additional reading: Selling to Americans – Risks and Rewards)

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

Subscribe to our TradeTips Newsletter for the latest import/export events and trade news, and/or call us at (360) 380-6900.

UCanTrade
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade

(Source)

The USA is ‘HOT’!

By: Jim Pettinger

In his weekly commentary, Peter G. Hall, Vice President and Chief Economist of Export Development Canada (EDC), suggests that the USA is “hot”, and “indicators suggest there is still a lot of runway”.  Further, he points out that not all states are equal. Some present even more opportunity than others. For more detail, read Peter’s entire may 19, 2016 commentary on the EDC website.

Learn more about doing business in the USA at UCanTrade’s Resources & Helpful Articles pages.

Subscribe to our TradeTips Newsletter for the latest import/export events and trade news and/or follow us on Twitter @UCanTrade.

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

UCanTrade
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade

UberRUSH expanding options for courier delivery

By: Jim Pettinger, President and CEO at UCanTrade, Inc.

Along with Amazon, Google and others, Uber has entered the market to provide low-cost local delivery service.  According to its website, “When you tap into the UberRUSH network, you pay only for the deliveries you make.  Nothing more.  And because couriers don’t need to make round trips, you can actually expand your delivery zone.”  Although possibly making UPS and FedEx a little nervous, like ride-hailing, the more likely outcome will be an overall increase in the volume of users and uses.  Additional info can be found in this article published by The Verge.

Subscribe to our TradeTips newsletter HERE and stay current on upcoming BC / WA Trade Events and Cross-Border News.

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

UCanTrade
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade

You Can Trade! We Want To Help.

At UCanTrade, Inc., we exist to help Canadian companies market and distribute their goods and services profitably to the U.S.A.  We aim to assist them in removing any ‘border barriers’ and to provide them with a low cost, fully equipped and fully staffed extension of their Canadian office on the American side of the border.

U.S. based third-party logistics (3PL) service providers, like UCanTrade, Inc., offer Canadian exporters many benefits. Here’s a list of our ‘Top Ten’:

  1. Reduce Operating Costs: Our shared resources can save you as much as 80% of the cost of setting up an independent office.
  2. Increase Marketing Productivity: By delegating the “back-end” of their business to UCanTrade, our clients increase their USA marketing productivity by up to 20% or more.
  3. Improve Prospect Response: A U.S. office will increase sales response, enhance your credibility, and generate confidence.
  4. Increase Sales: By responding to orders and inquiries from your U.S. office you can reduce response time, significantly increasing your selling effectiveness.
  5. Save Time: We know who you have to talk to, what you have to do, what steps you must take to do business in the U.S. We can save you many hours of legwork.
  6. Fast, Easy Startup: With UCanTrade, you literally have an instant office and staff in the U.S., so you can begin operations immediately.
  7. Maintain Control: Our offices are 15 minutes from the border, allowing you to stay in close contact and maintain tight control over U.S. operations.
  8. Minimize Taxes: U.S. federal and state taxes may be avoided or reduced by contracting with UCanTrade instead of establishing an independent office.
  9. Reduce Effect of Exchange Rates: Lower cost U.S. services can be paid with dollars generated by U.S. sales, thus eliminating the exchange rate penalty.
  10. Learn From Others Dealing with Same Problems: UCanTrade has established a community of Canadian entrepreneurs, allowing you to benefit from the experience of others.

Learn how Canadians can earn US dollars (USD) as ‘non-resident importers’ and find additional helpful articles about expanding a business into the U.S.A. here: http://ucantrade.com/articles

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

Subscribe to our TradeTips Newsletter for the latest import/export events and trade news, and/or call us at (360) 380-6900.

UCanTrade
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade