Logistics and Marketing To U.S.A.

Logistics and Marketing

More and more a company’s bottom line is impacted by its logistics; all those crucial steps between the inception of a great product/service and actually delivering it to the customer. Close consideration to process will optimize supply chain management and subsequently lower a business’ overall costs. “A well-researched and thoughtful logistics and distribution plan will save you lots of time,” advises SCORE VP and SBA blog contributor Bridget Pollack, and everyone in business knows time means money!

This is especially true if you plan on selling to an international market like the United States of America. “Logistics, or supply chain management, is becoming ever more crucial to business profit,” says Jim Pettinger, President of UCanTrade, Inc. Pettinger has been involved in cross-border enterprise between Canada and the U.S.A. since 1984, before NAFTA (North American Free Trade Agreement), and knows first-hand what it takes for startups, entrepreneurs and small to midsize companies alike to be sustainable in the American market. The United States – where arguably each state is like its own diverse little country, can be very lucrative with a thoughtful marketing and distribution strategy. Pollack advises, “[if your] business expands overseas (internationally) … getting your logistics in place as early as possible will certainly pay off in the long run in quicker order fulfillments, less wasted employee time and happier customers.” E-CommerceWhere hidden costs abound (almost as much as the opportunities), experience prevails. Partnering with trustworthy cross-border businesses such as customs brokers, immigration attorneys, accountants and logistics companies who can help inform your decisions, will set you on the right course toward cost effective and successful business expansion into the states and abroad.

Why UCanTrade?

UCanTrade Inc.’s primary objective is to facilitate Canadian companies, particularly those in British Columbia, to overcome the ‘border barrier’ and stretch their home offices into Washington State. We are a boutique U.S.A. Business and Logistics Services provider, in close proximity to Vancouver and B.C.’s lower-mainland. Our facilities are situated just off Interstate-5, and are close to all Blaine, WA border crossings, in Ferndale, WA.

Our array of services includes (but is not limited to): 60,000 square feet of Warehouse Space, Order Fulfillment/Pick-and-Pack, Freight Forwarding, Cross-Docking, Trade-Show Materials Storage, Shipping and Handling, Cross-Border Marketing Consulting and Product Returns/Repairs (Reverse Logistics).

We handle all sizes of freight from large overseas containers to small packages and regular business mail. Smaller than most fulfillment companies, we are nimble, capable and collaborate with our clients. Exporting is complicated. Tap into our network to find reliable cross-border resources and allow us to contribute our voice of experience to your logistics and distribution plan.

At UCanTrade, we love visitors! Please be our guest and allow us to take you on a tour of our three Whatcom County warehouse facilities. If you’re interested in more information or would like to visit, call us at (360) 380-6900, visit our website at www.UCanTrade.com or just drop in, we’ll be happy to see you.  UCanTrade’s main office is located at: 1465 Slater Rd, Ferndale, WA. Get Directions

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

Subscribe to our TradeTips Newsletter for the latest import/export events and trade news, and/or call us at (360) 380-6900.

UCanTrade
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade

Source

Support WWU’s Cross-Border Research

By: Jim Pettinger

The Border Policy Research Institute (BPRI) at Western Washington University in Bellingham, WA has updated its website. According to the website, BPRI is a multi-disciplinary institute that undertakes research that informs policy-makers on matters related to the Canada – U.S. border, particularly in northwest Washington. Priority focus areas include: trade and transportation, economic relationships, human mobility and border security.

BPRI”s research is frequently used by federal and state/provincial governments as a basis for policy decisions. Sponsors are always welcome to assist with funding for events or research projects.

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

Subscribe to our TradeTips Newsletter for the latest import/export events and trade news, and/or call us at (360) 380-6900.

UCanTrade
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade

Know before you grow (or buy, or sell, or transport, or handle.…)

Marijuana: Know before you grow (or buy, or sell, or transport, or handle.…)

By: Jim Pettinger, President at UCanTrade, Inc.

Whether you are crossing the Canada/USA border for business or pleasure, DON’T ASSUME ANYTHING about the “legalization” of marijuana. Some provinces and states have changed their laws, and the Canadian government is set to possibly legalize recreational use sometime in 2018. However, the U.S. federal government has not changed any laws; it still considers marijuana to be a “controlled substance” and does not recognize any difference between medical and recreational use. Attorney General Jeff Sessions does not indicate that will change any time soon.

Marijuana plants

FILE PHOTO: Marijuana plants for sale are displayed at the California Heritage Market in Los Angeles, California, U.S. on July 11, 2014. REUTERS/David McNew/File Photo

Consequently, any connection to marijuana whatsoever, may result in serious consequences. For example U.S. immigration attorney, Greg Boos, of Cascadia Cross-Border Law in Bellingham cites an example of a person residing in the U.S. with “green card” status who works for a marijuana retail shop. If they should apply for citizenship, they could be immediately deported for “trafficking”. And, as this article in Rolling Stone describes, mentioning any use or connection to marijuana when attempting to enter the USA could result in being deemed “inadmissible”, with possible banishment from the country for life.

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

Subscribe to our TradeTips Newsletter for the latest import/export events and trade news, and/or call us at (360) 380-6900.

UCanTrade
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade

Changes in U.S. immigration could be good news for Vancouver Tech

For decades U.S. companies have sought out and successfully recruited talented foreigners to work for their American based businesses in a specialized, specific capacity. Classified under H-1B visa immigration status, “which helps employers hire foreign-born workers for high-skilled, high-paid jobs,” said Seattle immigration attorney Tahmina Watson, she’s seeing a ‘seismic shift’ in visa approvals, reports Geekwire in its December 2017 article.

Seattle corporate immigration attorney, Lola Zakharova says, ‘the spike in H-1B rejections’ is related to President Trump’s executive order titled, “Buy American, Hire American” which reportedly tasks the Departments of Labor, Justice, Homeland Security and State “to suggest policies to reduce fraud and abuse of the H-1B visa,” reports Geekwire.

These changes could be a further boon for tech development in Vancouver, already underway with the “Innovation Corridor” initiative started in 2016, says Jim Pettinger, President of UCanTrade, Inc.

Vancouver, BC

Vancouver, B.C. (photo credit: Josiah Coates)

As reported by the New York Times in their October 2016 article, “Next Big Tech Corridor? Between Seattle and Vancouver, Planners Hope” , Microsoft president, Brad Smith said, ‘[Canada’s] more open immigration policies [were] an important factor’ in its reported $120 million investment in new Vancouver offices back in June 2016. Microsoft was reportedly aiming to hire more than 750 people in the city.

Microsoft’s commitment to the Cascadia Innovation Corridor appears to have ‘deepened’ as it has reportedly backed a Seattle-Vancouver high speed rail study which was announced at the second Cascadia Innovation Corridor conference, held in Seattle this past September. “By linking our two cities together through cross-border collaboration, research, funding and educational opportunities,” said Smith, “we will spur new economic activity and opportunity that creates a better future for everyone.”

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

Subscribe to our TradeTips Newsletter for the latest import/export events and trade news, and/or call us at (360) 380-6900.

UCanTrade
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade

Could your company hire 95,000 part time workers within 90 days?

By: Jim Pettinger, President of UCanTrade, Inc.

According to an article in USA Today, UPS will be hiring an additional 95,000 seasonal workers this holiday shopping season, and FedEx will add 50,000. In addition, major retailers such as Walmart, Target and Macy’s will also be hiring in the tens of thousands. Not to mention Amazon. These are some of America’s great companies that routinely accomplish astounding feats of logistics every day. At UCanTrade, we’re just happy to play a small part in this dynamic and rewarding industry.

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

Subscribe to our TradeTips Newsletter for the latest import/export events and trade news, and/or call us at (360) 380-6900.

UCanTrade
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade

Selling Into the USA: Easier Than You Think

By: Jim Pettinger

Have you considered the potential benefits of exporting your company’s products into the United States? If not, you may be neglecting the largest, richest and most responsive market in the world – a market that lies right at British Columbia’s doorstep.

Export from CanadaUnfortunately, many Canadian small business owners and entrepreneurs are either confused or intimidated when they hear the words “export” or “international trade.” But with the right planning, small business owners in Canada can and should approach the U.S. like an extension of the Canadian market. Once you’ve developed some basic procedures for dealing with the international boundary, exporting to the U.S. can be both easy and lucrative.

A Huge and Receptive Market

The United States is a huge market of more than 300 million consumers who welcome foreign products. What’s more, the U.S. government is very cooperative when it comes to helping Canadian businesses get a foothold in U.S. markets.

As a Canadian business owner, you can readily obtain a B-1 visa that will enable you to travel within the U.S. for marketing and other business purposes for up to six months. And once you’ve gone through the appropriate security procedures (like basic fingerprinting and photographing), you can have access to fast-track border crossings unavailable to most other visitors.

The Canadian government has also instituted programs to help facilitate business across our southern border. In addition, Canadian businesses are generally well-respected in the U.S. and considered to be trustworthy. Canadian goods and services are often perceived to be of high quality and a “cut above” by U.S. customers.

Secret to Success: Think Domestic

The secret to successfully exporting your products or services to the U.S. is to “think domestic” by establishing a presence for your business in the United States. This doesn’t necessarily have to be a physical presence-you just need for your U.S. customers to perceive that your business has a presence south of the border.

In other words, you should organize all the logistics of your business so that American customers do not believe they will have any additional concerns in dealing with a Canadian firm. For example, they need to know that they can deal in U.S. dollars and have their products shipped from or returned to a U.S. address. All of your communications, logistics and other activities should be handled from a real or virtual U.S. branch office or warehouse.

Regardless of whether your U.S. branch or warehouse is real or virtual, having a U.S. presence will pay big dividends in cost savings, response time and control. You can plan ahead to anticipate storage of trade show booths and the purchase of collateral materials in the U.S., as well as for returns and repairs. And you can avoid headaches by shipping your products, literature and other material directly through your nearest U.S. port of entry.

It’s also crucial that you get to know the U.S. marketplace first-hand. Many Canadians think they know everything about the U.S. through what they see and hear in the media, but you can’t just start advertising to Americans from your Canadian base and expect immediate success. You need to spend some time with your “boots on the ground” conducting first-person research in potential new market areas in the U.S.

Also, remember that the United States is a huge market, so you must focus your limited resources. (Related article: Focus, focus, focus). Most Canadian success stories in the U.S. result from niche, rather than broad, marketing efforts. Your company’s specific niche market in the U.S. consists only of those prospects you can reasonably afford to reach.

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

Subscribe to our TradeTips Newsletter for the latest import/export events and trade news, and/or call us at (360) 380-6900.

UCanTrade
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade

U.S. Logistics Feats During the Holidays

Could your company  hire 95,000 part time workers within 90 days?

by Jim Pettinger, President of UCanTrade, Inc.

According to an article in USA Today, UPS will be hiring an additional 95,000 seasonal workers this holiday shopping season, and FedEx will add 50,000. In addition, major retailers such as Walmart, Target and Macy’s will also be hiring in the tens of thousands. Not to mention Amazon. These are some of America’s great companies that routinely accomplish astounding feats of logistics every day. At UCanTrade, we’re just happy to play a small part in this dynamic and rewarding industry.

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

Subscribe to our TradeTips Newsletter for the latest import/export events and trade news, and/or call us at (360) 380-6900.

UCanTrade
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade

Why is Canada’s Thanksgiving different from the U.S.A.’s?

While their dinner tables are dressed the same, ironically the reported reason Canadian’s had “first petitioned [to even have] the holiday was to celebrate their luck at not being American.”

In the mid-19th century there was an urgent ‘crisis of faith’ exacerbated by ‘Charles Darwin’s On the Origin of Species’, prompting protestant ministers in Upper Canada to establish a religious holiday to give Thanks to god’s bounty and reignite the Christian faith. Later on Thanksgiving took on new meaning as Canadians expressed their thanks for not being drug into the U.S. Civil War.

While it’s reportedly true the turkey and trimmings idea was spawned from the U.S.A, each of the great North American nations have their own Thanksgiving history – intertwined, yet unique.

At UCanTrade, Inc. it is our privilege to facilitate Canada / U.S.A. cross-border enterprise and we extend to our Canadian colleagues and friends our warmest wishes for a Happy Thanksgiving 2017!!!

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

Subscribe to our TradeTips Newsletter for the latest import/export events and trade news, and/or call us at (360) 380-6900.

UCanTrade
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade

(Source: Written by Olivia B. Waxman, October 6, 2017, “The Surprising Reason Canadian Thanksgiving Is Different From the U.S. Version”)

 

The holiday shopping season is fast approaching

Are you ready for the 2017 peak holiday selling season?

The bad news is that it has already started. The good news is that it now lasts until February. Whether you are selling direct to consumers, or supplying retailers or wholesalers, your plans should really be already in place.

The U.S. and Canadian economies are strengthening and consumer confidence is high. The loonie is still relatively weak against the U.S. dollar, so the USA should probably be a primary target. However, it’s not all gravy – competition will be more fierce than ever, and shipping costs may be higher, especially since UPS has recently announced “surge pricing”, or what it calls a “peak shipping charge”. This will affect package shipping charges for the peak periods November 19th to December 2nd and December 17th to December 23rd. The per-parcel surcharge in 2017 will be nominal while they assess the results.

There has never been a better or more exciting time to broaden your market to take advantage of the newest trends in marketing and logistics.

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

Subscribe to our TradeTips Newsletter for the latest import/export events and trade news, and/or call us at (360) 380-6900.

UCanTrade
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade

Peace Arch Monument

You’d be hard pressed to find anyone who lives and/or works as we do, in Ferndale just south of Blaine, WA and/or (South) Surrey, British Columbia (a suburb of Vancouver, B.C.), who does not know where and what IS the Peace Arch Monument.

While many know and recognize the Peace Arch as a prominent, brilliant white archway that sits in the middle of a shared cross-border park and marks the international border crossing between the United States and Canada, few know its rich and relevant history.

Dedicated on September 6th, 1921 (… the same date the Mayflower left England in 1620), the Peace Arch ‘commemorates the signing of the Treaty of Ghent in 1814′, ending the war of 1812 between Great Britain (Canada is a commonwealth nation, formally the Great Britain Commonwealth) and the United States. It continues today to be a symbol of peace all along the pacific corridor.

Fun Fact: A piece of wood from the Mayflower was placed inside the Peace Arch during its construction. It’s situated behind the corresponding bronze plaque displayed on the outside of the arch.

Watch this excerpt  – or better yet, the whole documentary(!) produced by the International Peace Arch Association’s* called, “The Peace Arch Rises” and learn more about “Cascadia’s” iconic landmark of unity.

(Excerpt starts at 2:06; Dedication at 8:24; Full Documentary – 22:58)

*Formerly known as the United States Canada Peace Arch Association (USCPAA)  Copyright 1996-2016.

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

Subscribe to our TradeTips Newsletter for the latest import/export events and trade news, and/or call us at (360) 380-6900.

UCanTrade
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade