Logistics and Marketing To U.S.A.

Logistics and Marketing

More and more a company’s bottom line is impacted by its logistics; all those crucial steps between the inception of a great product/service and actually delivering it to the customer. Close consideration to process will optimize supply chain management and subsequently lower a business’ overall costs. “A well-researched and thoughtful logistics and distribution plan will save you lots of time,” advises SCORE VP and SBA blog contributor Bridget Pollack, and everyone in business knows time means money!

This is especially true if you plan on selling to an international market like the United States of America. “Logistics, or supply chain management, is becoming ever more crucial to business profit,” says Jim Pettinger, President of UCanTrade, Inc. Pettinger has been involved in cross-border enterprise between Canada and the U.S.A. since 1984, before NAFTA (North American Free Trade Agreement), and knows first-hand what it takes for startups, entrepreneurs and small to midsize companies alike to be sustainable in the American market. The United States – where arguably each state is like its own diverse little country, can be very lucrative with a thoughtful marketing and distribution strategy. Pollack advises, “[if your] business expands overseas (internationally) … getting your logistics in place as early as possible will certainly pay off in the long run in quicker order fulfillments, less wasted employee time and happier customers.” E-CommerceWhere hidden costs abound (almost as much as the opportunities), experience prevails. Partnering with trustworthy cross-border businesses such as customs brokers, immigration attorneys, accountants and logistics companies who can help inform your decisions, will set you on the right course toward cost effective and successful business expansion into the states and abroad.

Why UCanTrade?

UCanTrade Inc.’s primary objective is to facilitate Canadian companies, particularly those in British Columbia, to overcome the ‘border barrier’ and stretch their home offices into Washington State. We are a boutique U.S.A. Business and Logistics Services provider, in close proximity to Vancouver and B.C.’s lower-mainland. Our facilities are situated just off Interstate-5, and are close to all Blaine, WA border crossings, in Ferndale, WA.

Our array of services includes (but is not limited to): 60,000 square feet of Warehouse Space, Order Fulfillment/Pick-and-Pack, Freight Forwarding, Cross-Docking, Trade-Show Materials Storage, Shipping and Handling, Cross-Border Marketing Consulting and Product Returns/Repairs (Reverse Logistics).

We handle all sizes of freight from large overseas containers to small packages and regular business mail. Smaller than most fulfillment companies, we are nimble, capable and collaborate with our clients. Exporting is complicated. Tap into our network to find reliable cross-border resources and allow us to contribute our voice of experience to your logistics and distribution plan.

At UCanTrade, we love visitors! Please be our guest and allow us to take you on a tour of our three Whatcom County warehouse facilities. If you’re interested in more information or would like to visit, call us at (360) 380-6900, visit our website at www.UCanTrade.com or just drop in, we’ll be happy to see you.  UCanTrade’s main office is located at: 1465 Slater Rd, Ferndale, WA. Get Directions

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

Subscribe to our TradeTips Newsletter for the latest import/export events and trade news, and/or call us at (360) 380-6900.

UCanTrade
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade

Source

Doing Business in the USA – Seminar

Canadian companies, start-ups and entrepreneurs who attend this ‘fast-paced’ seminar will learn from cross-border experts how to ‘determine an export strategy’ and ‘understand their responsibilities’ to U.S. government agencies like U.S. Customs and Border Protection and Immigration.

Professional veteran cross-border immigration and business lawyers, accountants, customs brokers and logistics providers will guide attendees through the steps of exporting into the U.S.A., as well as be on hand to answer questions and offer consultation.

Date: Thursday, April 27, 2017
Time: 8:00 am – 12:00 pm Pacific Time
Place: Hyatt Vancouver, 655 Burrard St, Vancouver, BC V6C 2R7
Fee: $75.00 CAD plus GST (per attendee)

Questions?  Contact us at (360) 380-6900 for more information or,

CLICK FOR EVENT INFO / TO REGISTER

The Doing Business in the USA seminar is presented by:

dbusa

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

Subscribe to our TradeTips Newsletter for the latest import/export events and trade news, and/or call us at (360) 380-6900.

UCanTrade
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade

New Research Provides Dramatic Views of the US Market

Many Canadian and other foreign companies are intimidated by the sheer size and scope of the U.S. market. In most cases, companies simply cannot afford to target the entire market. Often, “a picture is worth a thousand words,” when planning the worth of either traveling or shipping to different areas of the country.

A recent article by National Geographic describes brilliant new research published in the open-access journal PLOS ONE. The authors present data on U.S. “megaregions” based on their analysis of census data on over 4 million commutes of American workers. One amazing graphic is presented below; several others can be found on the two websites linked earlier in this paragraph.

U.S. Megaregions
TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

Subscribe to our TradeTips Newsletter for the latest import/export events and trade news, and/or call us at (360) 380-6900.

UCanTrade
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade

Direct Access to Your US Market

The Bellingham International airport (BLI) is located in Whatcom County (map) and borders the Lower-Mainland / Fraser Valley region of British Columbia, Canada. With four motor vehicle ports of entry into Blaine, WA and Blaine’s close proximity (20 miles or 32 kilometers) to the airport, BLI offers multiple advantages to the BC business traveler.

From most B.C. locations like White Rock, Delta, Surrey, South Surrey, Langley, Aldergrove or Abbotsford, BLI is less than an hour drive away. That travel time is expedited when traffic at the border crossing is light &/or you use a Nexus card (more information about border times and Nexus can be found at UCanTrade.com).

In fact, border wait times are down. There has been a 10% decline in motor vehicle traffic at the Pacific border crossings to date this year compared to the same period in 2015, reports Dave Gallagher of the Bellingham Herald, the weakened Canadian dollar primarily to blame. “When the loonie was nearly at par with the U.S. dollar a few years ago,” reports Gallagher, “it was estimated that more than half of the [airport] passengers were Canadian.”

Even with current exchange rates, travel through BLI still continues to offer “executives and personnel from B.C. companies who conduct their business through Whatcom County … low cost business travel [options] to their U.S. market,” says Jim Pettinger, president of UCanTrade, Inc. Direct flights offered by regional airlines to major cities within U.S. states like Arizona, Nevada, Hawaii and California save B.C. business travelers both time and money.

Bellingham International Airport

We welcome visitors! If you are planning a trip to your U.S. market via Bellingham International airport, please consider stopping by UCanTrade, Inc. for a visit! Our 25,000 square foot warehouse is conveniently located just off Interstate 5 between Blaine and Bellingham, at Exit 260, Slater Rd. We’re right on the way and would love to give you a tour.

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

Subscribe to our TradeTips Newsletter for the latest import/export events and trade news, and/or call us at (360) 380-6900.

UCanTrade
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade

Read more from the Bellingham Herald HERE

U.S. Online Sales Offer Canadians Big Profit Opportunities

Exporting to the United States presents a tremendous growth opportunity for Canadian entrepreneurs and e-tailers, but selling across the border has to be done carefully to avoid excess costs. For over 32 years, UCanTrade, Inc. has been the regional leader in providing support services for Canadian businesses exporting to the U.S. in Western North America. We have the experience and the infrastructure to help your company profitably sell your product to the American market, and avoid the expensive pitfalls that can come with doing business across the border.

Why sell your products to customers in the United States? The simple answer is market potential. The United States is a huge market for e-commerce. The US Census Bureau estimates that in the second quarter of 2016 alone, US e-commerce sales will amount to $97 Billion, USD.

UCanTrade.com

UCanTrade.com

To compare the US and Canadian markets, Statistics Canada predicts that by year-end 2016 Canadian retail e-commerce orders will be $34.4 Billion (CAD). Adjusted with August 2016 Bank of Canada’s average exchange rate of 1.29943636 CAD per USD, $34.4 Billion (CAD) equals approximately $47 Billion USD.  Not only are non-export Canadian e-tailers missing out on sales opportunities by volume but they’re also missing out on higher revenue by not earning sales in U.S. dollars.

Canadian e-tailers can realize considerable profits if the costs of international shipping and customs compliance are controlled, and buyer confidence is assured with the backing of an established stateside, U.S. business presence. For almost three decades, UCanTrade, Inc. has been the leader in helping Canadian exporters overcome these kinds of border barriers.  Attend our upcoming seminar or call us to learn more about how we can help you do business in the U.S.A.

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

Subscribe to our TradeTips Newsletter for the latest import/export events and trade news, and/or call us at (360) 380-6900.

UCanTrade
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade

Export By Way of the U.S.A.

Recognized as the world’s largest economy, the United States of America offers Canadian business owners and entrepreneurs the perfect springboard from which to launch their international business further abroad.

Given the similarities between the Canadian and American cultures and their geographical proximity, selling to the U.S. first simply makes sense, says Jim Pettinger, President of UCanTrade, Inc.  As well, he adds, quick-to-buy Americans perceive Canadian products to be ‘a cut above the rest’ and as such are willing to pay more.  Combine that with favorable exchange rates and U.S. sales become more profitable than domestic Canadian sales. (Related article: “Selling to Americans”)

In a recent interview with Export Development Canada (EDC), Halifax’s LED Roadway Lighting CEO, Peter Conlon said, “to be a legitimate exporter you have to have business in the U.S.” “If you’re not in the world’s leading market”, adds Conlon, “you’re not really a contender.”

After establishing their U.S. presence, the EDC reported that ‘opportunities came up’ for LED Roadway Lighting in places ‘seeking out clean energy’ listing countries in Europe, the UK, India, Latin America, the Caribbean, Australia, New Zealand and the Middle East.

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

Subscribe to our TradeTips Newsletter for the latest import/export events and trade news, and/or call us at (360) 380-6900.

UCanTrade

Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade

Selling to Americans

The number one obstacle preventing Canadian businesses and entrepreneurs from making successful U.S. sales ‘is not the border’, says Jim Pettinger, President and CEO at UCanTrade, Inc., but rather marketing challenges – target marketing to be specific (Related: “Focus, Focus, Focus”).

Economic and consumer diversity found within each state presents exporters with immense marketing challenges almost as immense as America itself. The BDC (Business Development Bank of Canada) recommends using professional surveys and/or informal questionnaires about your products or services to develop an effective marketing plan. Informed by your surveys, the marketing plan is tailored to attract the customers most interested or in need of your products or services – your target market.

US Sales Boost Canadian Economy

A committed and consistent online marketing campaign can also be effective, says BDC. They also suggest asking your current ‘top ten’ customers what you’re already doing right – then keep it up! Use all at your disposal to spread your brand (Car wraps, sidewalks, billboards etc.), but BDC cautions, “your images and messages should focus on what you’re selling, not your company’s name.”

Related: “Five Strategies for Expanding Your Business to the USA

(Source: 7 low-cost marketing strategies to implement now)

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

Subscribe to our TradeTips Newsletter for the latest import/export events and trade news, and/or call us at (360) 380-6900.

UCanTrade
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade

Focus, Focus, Focus

During the recent Doing Business in the USA seminar held in Langley, B.C. June 9, 2016, cross-border veteran, Jim Pettinger detailed practical, affordable marketing strategies for small business owners and entrepreneurs interested in expanding their business into the USA.

Pettinger, president and C.E.O. of UCanTrade, Inc., provides Canadian
businesses, particularly those in British Columbia, with USA business
and logistics services from his Ferndale, WA warehouse, located just
south of the Peace Arch border crossing.

UCanTrade.com

He advised the group of attendees, made up of SMEs, small business owners, and entrepreneurs, to ‘think domestically’ when selling goods and services to the U.S.A., adding the “number one obstacle is not the border, it’s dialing in on a target market.”  (Related Article: Five Strategies for Expanding Your Business to the USA)

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

Subscribe to our TradeTips Newsletter for the latest import/export events and trade news, and/or call us at (360) 380-6900.

UCanTrade
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade

“How Exporters do Better”

Research presented by Export Development Canada (EDC) suggests small to medium sized businesses, regardless of their success domestically, will ‘do even better’ if they export.  Among the potential benefits that their research showed were fast growth and a high rate of return on both revenue and investment.  Click this link to read their complete article, “How Exporters do Better.”

(Additional reading: Selling to Americans – Risks and Rewards)

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

Subscribe to our TradeTips Newsletter for the latest import/export events and trade news, and/or call us at (360) 380-6900.

UCanTrade
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade

(Source)

The USA is ‘HOT’!

By: Jim Pettinger

In his weekly commentary, Peter G. Hall, Vice President and Chief Economist of Export Development Canada (EDC), suggests that the USA is “hot”, and “indicators suggest there is still a lot of runway”.  Further, he points out that not all states are equal. Some present even more opportunity than others. For more detail, read Peter’s entire may 19, 2016 commentary on the EDC website.

Learn more about doing business in the USA at UCanTrade’s Resources & Helpful Articles pages.

Subscribe to our TradeTips Newsletter for the latest import/export events and trade news and/or follow us on Twitter @UCanTrade.

TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.

UCanTrade
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade