By: Jim Pettinger, President UCanTrade, Inc.
For a foreign company entering the U.S. market, setting prices can be a challenge, especially when trying to factor in fluctuating exchange rates. There’s no simple answer, but most companies would do themselves a favor by setting aggressive prices, and then doing the marketing and sales work necessary to make profitable sales. A greet source of ideas can be found through the website of Holden Advisors. In a recent blog, contributor Richard Harrington advises: “Think What Price Can Do, Not What Price Should Be”.
TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.
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